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YouTube Non-Skippable Ads
Non-skippable ads (those without a skip button) are designed to deliver your message to customers in full.
Non-skippable in-stream ads are 15-20 second ads shown before, during or after a video on YouTube. Because the ad has no skip button, you pay per view.
Non-skippable ads are shown in ad spaces on YouTube videos, or on partner websites and mobile apps within the Google Display ad model.
You pay by number of impressions. Non-skippable ads use a cost-per-1,000-impressions (CPM) strategy, so you pay for every 1,000 times your ads are shown.
In general, non-skippable ads are suitable for brand awareness goals.
Only 3% of advertising agencies worldwide hold the Google Premier Partner Badge. This badge was created to recognize partners that manage large portfolios and achieve successful results by using the most effective Google campaigns.
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