Google Optimize A/B Testing

Google Optimize is a testing tool based on A/B testing and personalization. After a long beta period it was made available to all users. The most important difference from other similar tools is that it is developed together with your Google Analytics account, so you can easily track the results of your experiments in your Analytics account.

A/B testing is one of the most widely used tests. It compares two different versions of a page. For example, you can make a change by altering the color of a button on a landing page and redirect 50% of traffic from your landing page to the test page.

A/B tests let you test version A against version B. For testing questions involving many more variables, A/B tests may prove unsuitable. Multivariate testing (MVT) combines the differences of two or more elements at the same time to show the best combination. For example, you can use an MVT test to test many variations of a landing page.