Competitor Analysis

Assessing competitors’ resources means learning their weaknesses and strengths.

A competitor’s goals, assumptions and current strategy affect the likelihood, timing, nature and intensity of its reaction. Its resources, capabilities and assets determine how well it can support and mobilize a response to changes in its environment or the competitive landscape.

Assessing competitors’ innovation capabilities allows firms to anticipate the emergence of new products in the market, or the sharp improvement of existing products through new technologies.